LinkedIn is the go-to resource for college kids seeking career opportunities. I started using LinkedIn actively my freshman year, and I find myself using it a lot more now that I’m looking for internships. LinkedIn is basically Facebook for professionals. You can add people to your network, make posts, and engage with content. You also want to maintain a clean profile and present your best self.
It’s extremely easy to discover job and internship opportunities on LinkedIn! If you want to use LinkedIn to connect with recruiters, discover and apply for internships, or simply network with other young professionals, there are tried and true ways to make your profile stand out. Here are 5 ways to make your LinkedIn an opportunity magnet!
- Understand and adjust your privacy settings: decide how public you want your profile to be. Go to “me” in the upper right corner of the page >> settings & privacy >> privacy. From there, you can choose who can see your email address, who can see your connections, who can see your last name, and many more details. You can decide whether your education and experiences are public or visible only to your connections. You can also notify recruiters that you’re open to opportunities by going to settings & privacy >> privacy >> job seeking preferences >> “let recruiters know you’re open to opportunities.”
- Expand your network: on LinkedIn, it’s great to have a large network of connections because the more connections you have, the more opportunities you’ll hear about. Posts that your connections engage with will appear on your feed. I’ve learned about internship and job openings by paying attention to the posts my connections like, share, and comment on!
- Connect with people in your industry: you’ll expand your professional network, hear all the latest news about your industry, and discover opportunities fast. Your feed will be personalized to your own unique interests!
- Add a professional profile photo: your profile photo is one of the first things people notice about your profile. Make an impression by choosing a photo that’s flattering, professional, and makes you feel great. Your photo should be high quality. Headshots are excellent for LinkedIn.
- Include relevant personal details: education, experiences, accomplishments, skills, etc: details, details, details! Don’t leave any of these sections blank. Add the university you attend and your field of study. If you’re involved in school organizations, include those, especially if you have any leadership roles! Add any relevant work experience, scholarships, awards, and skills, too.
- Use bullet format in the experiences section: when adding to the experiences section, the best way to catch a recruiter’s eye is to use bullet format. The same goes for resumes. Bullet format will force you to write clearly and concisely, making your profile a lot easier to read and remember! It’ll give your profile a clean and organized look.
- Add a summary: It doesn’t have to be long. In fact, the best summaries are short and pack a lot of punch. Your summary is one of the first things people see when they view your profile, since it’s placed right under your photo, name, and headline. Use strong adjectives to describe yourself, such as focused, goal-oriented, client-oriented, motivated, etc. Briefly describe your professional experience and what you hope to gain from future work experience. In my summary, I write that I “prize opportunities that involve creativity and continuous learning”!
Have fun working on your profile! LinkedIn is such a great resource for young professionals. Take advantage of all of its features and get noticed today.